Vintage Holiday Sears Catalog Soar on eBay

| November 4, 2016 | 4 Comments

eBay Sales of Vintage Holiday Sears Catalog Soar. Orem, UT, November 20, 2009 --(PR.com)-- HammerTap, the industry leader in eBay market research, investigated sales of holiday-themed books on the eBay marketplace this November. The clear winners were Vintage Sears Roebuck Christmas Catalogs from the 1950s and 1960s.

Sears 1980 Christmas Wish Book Catalog STAR WARS MEGO VINTAGE ELECTRONIC GAMES
Sears 1980 Christmas Wish Book Catalog STAR WARS MEGO VINTAGE ELECTRONIC GAMES $24.99 (1 Bid)
End Date: Sunday Aug-20-2017 8:38:52 PDT
Vintage Sears 1949 Fall Winter Catalog 1368 Pages Toys Tools Decor Clothing
Vintage Sears 1949 Fall Winter Catalog 1368 Pages Toys Tools Decor Clothing $34.99
End Date: Thursday Sep-14-2017 7:08:03 PDT
Buy It Now for only: $34.99
Buy It Now
RARE 1930 Vintage SEARS ROEBUCK Department Store Catalog DETAILED ILLUSTRATIONS
RARE 1930 Vintage SEARS ROEBUCK Department Store Catalog DETAILED ILLUSTRATIONS $9.99 (1 Bid)
End Date: Sunday Aug-20-2017 17:46:30 PDT
SEARS VINTAGE CATALOG Spring and Summer 1973
SEARS VINTAGE CATALOG Spring and Summer 1973 $15.00
End Date: Sunday Aug-20-2017 11:48:25 PDT
M718 Vintage SEARS Roebuck and Co MIDWINTER BOOK Store Catalog 1944
M718 Vintage SEARS Roebuck and Co MIDWINTER BOOK Store Catalog 1944 $9.95
End Date: Sunday Aug-20-2017 15:08:37 PDT
1969 SEARS Catalog Fall Winter Atomic Age Fashion Home Decor Vintage Original
1969 SEARS Catalog Fall  Winter Atomic Age Fashion Home Decor Vintage Original $29.95
End Date: Sunday Sep-3-2017 17:33:52 PDT
Buy It Now for only: $29.95
Buy It Now
M717 Vintage SEARS ROEBUCK and Co FALL and Winter 1939 40 Catalog
M717 Vintage SEARS ROEBUCK and Co FALL and Winter 1939 40 Catalog $17.00 (6 Bids)
End Date: Sunday Aug-20-2017 15:09:39 PDT
Vintage 1976 SEARS ROEBUCK COMPANY CHRISTMAS WISHBOOK CATALOG
Vintage 1976 SEARS ROEBUCK  COMPANY CHRISTMAS WISHBOOK CATALOG $65.00
End Date: Sunday Sep-10-2017 11:49:22 PDT
Buy It Now for only: $65.00
Buy It Now

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Over the last 30 days, 153 of these catalogs were placed up for bid on the eBay marketplace, with 73% of them successfully ending in a sale. The average selling price was $45 for each catalog. But there were some high-sellers in the bunch, as well. A 176 page Wish List Sears catalog from 1943 sold for $305 and a 439 page catalog from 1952 sold for $255.

“We definitely found a few gems in these catalogs,” says Jen Cano, HammerTap spokesperson. “And our research into last year’s listings of the same item showed an equal trend. This likely indicates that we will see sales for these books remain steady during the holiday season for years to come.”

In-depth research into the catalogs showed that listings that included the word Roebuck increased the average selling price from $45 to $96, a $50 increase in selling price. In addition, 100% of listings with the word Roebuck in them ended in a sale.

Cano advises vintage book sellers to keep an eye out for the Sears catalog all through the coming year as a sure profit-maker for the next holiday season on the eBay marketplace. She also suggests that when it’s time to sell, sellers use an eBay market research tool to find simple ways to increase profits.

Source: pr.com

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