Vintage Holiday Sears Catalog Soar on eBay

| August 31, 2017 | 4 Comments

eBay Sales of Vintage Holiday Sears Catalog Soar. Orem, UT, November 20, 2009 --(PR.com)-- HammerTap, the industry leader in eBay market research, investigated sales of holiday-themed books on the eBay marketplace this November. The clear winners were Vintage Sears Roebuck Christmas Catalogs from the 1950s and 1960s.

Vintage 1973 Sears Roebuck Company Christmas Wishbook Catalog
Vintage 1973 Sears Roebuck  Company Christmas Wishbook Catalog $35.00
End Date: Thursday Dec-21-2017 11:29:27 PST
Buy It Now for only: $35.00
Buy It Now
Vintage Catalog Sears Wish Book Christmas 1976
Vintage Catalog Sears Wish Book Christmas 1976 $45.00
End Date: Thursday Dec-21-2017 11:21:30 PST
Buy It Now for only: $45.00
Buy It Now
VINTAGE 1953 SEARS ROEBUCK AND CO CHRISTMAS WISH BOOK CATALOG TOYS ETC
VINTAGE 1953 SEARS ROEBUCK AND CO CHRISTMAS WISH BOOK CATALOG TOYS ETC $21.50 (9 Bids)
End Date: Sunday Dec-17-2017 9:18:37 PST
Vintage Original Sears 1951 Christmas Catalog Book Antique Toys Clothes Tools
Vintage Original Sears 1951 Christmas Catalog Book Antique Toys Clothes Tools $23.50 (3 Bids)
End Date: Sunday Dec-17-2017 14:16:54 PST
Vintage 1973 Sears Christmas Catalog with Winnie the Pooh
Vintage 1973 Sears Christmas Catalog with Winnie the Pooh $31.00 (6 Bids)
End Date: Tuesday Dec-19-2017 9:13:29 PST
Vtg 1969 SEARS Toy Catalog Supplement w Brown paper cover inserts Christmas RaRe
Vtg 1969 SEARS Toy Catalog Supplement w Brown paper cover inserts Christmas RaRe $49.99
End Date: Friday Dec-29-2017 11:14:19 PST
Buy It Now for only: $49.99
Buy It Now
Vintage 1954 Sears Roebuck And Company Christmas Wishboo Catalog
Vintage 1954 Sears Roebuck And Company Christmas Wishboo Catalog $25.95 (1 Bid)
End Date: Wednesday Dec-20-2017 14:59:05 PST
Rare Vintage 1976 Sears Roebuck Catalog Spring Summer Hard Cover excellent
Rare Vintage 1976 Sears Roebuck Catalog Spring  Summer Hard Cover excellent $12.99 (1 Bid)
End Date: Friday Dec-15-2017 10:20:09 PST

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Over the last 30 days, 153 of these catalogs were placed up for bid on the eBay marketplace, with 73% of them successfully ending in a sale. The average selling price was $45 for each catalog. But there were some high-sellers in the bunch, as well. A 176 page Wish List Sears catalog from 1943 sold for $305 and a 439 page catalog from 1952 sold for $255.

“We definitely found a few gems in these catalogs,” says Jen Cano, HammerTap spokesperson. “And our research into last year’s listings of the same item showed an equal trend. This likely indicates that we will see sales for these books remain steady during the holiday season for years to come.”

In-depth research into the catalogs showed that listings that included the word Roebuck increased the average selling price from $45 to $96, a $50 increase in selling price. In addition, 100% of listings with the word Roebuck in them ended in a sale.

Cano advises vintage book sellers to keep an eye out for the Sears catalog all through the coming year as a sure profit-maker for the next holiday season on the eBay marketplace. She also suggests that when it’s time to sell, sellers use an eBay market research tool to find simple ways to increase profits.

Source: pr.com

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