Vintage Holiday Sears Catalog Soar on eBay

| November 4, 2016 | 4 Comments

eBay Sales of Vintage Holiday Sears Catalog Soar. Orem, UT, November 20, 2009 --(PR.com)-- HammerTap, the industry leader in eBay market research, investigated sales of holiday-themed books on the eBay marketplace this November. The clear winners were Vintage Sears Roebuck Christmas Catalogs from the 1950s and 1960s.

VINTAGE ORIGINAL 1945 46 SEARS CATALOG NO 191 FASHION HOUSEHOLD BEAUTY 904 PAGES
VINTAGE ORIGINAL 1945 46 SEARS CATALOG NO 191 FASHION HOUSEHOLD BEAUTY 904 PAGES $24.95
End Date: Sunday Jun-25-2017 13:07:07 PDT
VTG SEARS 1965 WINTER SALE CATALOG
VTG SEARS 1965 WINTER SALE CATALOG $5.99 (1 Bid)
End Date: Sunday Jun-25-2017 12:07:35 PDT
1937 Sears Roebuck Spring Summer Catalog vintage clothing farm equipment Elgin
1937 Sears Roebuck Spring Summer Catalog vintage clothing farm equipment Elgin $19.99
End Date: Sunday Jun-25-2017 18:30:32 PDT
VINTAGE ORIGINAL 1946 47 SEARS CATALOG NO 193 FASHION HOUSEHOLD BEAUTY 1456 PAGE
VINTAGE ORIGINAL 1946 47 SEARS CATALOG NO 193 FASHION HOUSEHOLD BEAUTY 1456 PAGE $24.95 (1 Bid)
End Date: Sunday Jun-25-2017 13:06:45 PDT
VINTAGE ORIGINAL 1947 48 SEARS CATALOG NO 195 FASHION HOUSEHOLD BEAUTY 1370 PAGE
VINTAGE ORIGINAL 1947 48 SEARS CATALOG NO 195 FASHION HOUSEHOLD BEAUTY 1370 PAGE $24.95 (1 Bid)
End Date: Sunday Jun-25-2017 13:06:08 PDT
VINTAGE ORIGINAL 1947 SEARS CATALOG NO 194 FASHION HOUSEHOLD BEAUTY 1250 PAGES
VINTAGE ORIGINAL 1947 SEARS CATALOG NO 194 FASHION HOUSEHOLD BEAUTY 1250 PAGES $24.95
End Date: Sunday Jun-25-2017 13:05:28 PDT
1942 Sears Spring Summer Farm Catalog Rare vintage farm equipment
1942 Sears Spring Summer Farm Catalog Rare vintage farm equipment $49.99
End Date: Sunday Jun-25-2017 18:10:33 PDT
Vintage SEARS ROEBUCK CATALOGUE Catalog Replica 1927 USA 1970 Reproduction
Vintage SEARS ROEBUCK CATALOGUE Catalog Replica 1927 USA 1970 Reproduction $12.00
End Date: Saturday Jun-24-2017 16:29:00 PDT

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Over the last 30 days, 153 of these catalogs were placed up for bid on the eBay marketplace, with 73% of them successfully ending in a sale. The average selling price was $45 for each catalog. But there were some high-sellers in the bunch, as well. A 176 page Wish List Sears catalog from 1943 sold for $305 and a 439 page catalog from 1952 sold for $255.

“We definitely found a few gems in these catalogs,” says Jen Cano, HammerTap spokesperson. “And our research into last year’s listings of the same item showed an equal trend. This likely indicates that we will see sales for these books remain steady during the holiday season for years to come.”

In-depth research into the catalogs showed that listings that included the word Roebuck increased the average selling price from $45 to $96, a $50 increase in selling price. In addition, 100% of listings with the word Roebuck in them ended in a sale.

Cano advises vintage book sellers to keep an eye out for the Sears catalog all through the coming year as a sure profit-maker for the next holiday season on the eBay marketplace. She also suggests that when it’s time to sell, sellers use an eBay market research tool to find simple ways to increase profits.

Source: pr.com

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