eBay Sales of Vintage Holiday Sears Catalog Soar. Orem, UT, November 20, 2009 --(PR.com)-- HammerTap, the industry leader in eBay market research, investigated sales of holiday-themed books on the eBay marketplace this November. The clear winners were Vintage Sears Roebuck Christmas Catalogs from the 1950s and 1960s.
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| 2 VTG SEARS CATALOGS FALL WINTER 1962 1976 DEPARTMENT STORE AD ROEBUCK 3000 PGS | |
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$7.99 Time Remaining: 6d 16h 3m Buy It Now for only: $25.00 Buy It Now |
| Vintage 1963 Sears Roebuck Co Christmas Wishbook Catalog | |
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$125.00 Time Remaining: 29d 10m Buy It Now for only: $125.00 Buy It Now |
| Vintage 1961 Sears Roebuck Co Christmas Wishbook Catalog | |
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$125.00 Time Remaining: 28d 1h 42m Buy It Now for only: $125.00 Buy It Now |
| Vintage 1974 Sears Roebuck Co Christmas Wishbook Catalog | |
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$60.00 Time Remaining: 27d 36m Buy It Now for only: $60.00 Buy It Now |
| Vintage 1950s Simpsons Sears Mid Winter Sale Catalog fabric styles blankets Ads | |
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$24.56 Time Remaining: 9d 4h 34m Buy It Now for only: $24.56 Buy It Now |
| Vintage 1950s Simpsons Sears Mid Winter Sale Catalog fabric styles blankets Ads | |
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$14.73 Time Remaining: 9d 7h 44m Buy It Now for only: $14.73 Buy It Now |
| Vintage Department Store Catalog Fields Sears on DVD | |
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$12.95 Time Remaining: 1d 20h 16m Buy It Now for only: $12.95 Buy It Now |
| Vintage 1969 Sears Roebuck Co Christmas Wishbook Catalog | |
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$115.00 Time Remaining: 3d 1h 55m Buy It Now for only: $115.00 Buy It Now |
| Vintage 1973 Sears Roebuck Co Christmas Wishbook Catalog | |
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$55.00 Time Remaining: 23d 16m Buy It Now for only: $55.00 Buy It Now |
| Vintage 1953 Sears Roebuck and Co Spring and Summer Catalog | |
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$9.99 Time Remaining: 6d 22h 22m Buy It Now for only: $20.00 Buy It Now |
| Vintage 1956 Sears Roebuck Co Christmas Wishbook Catalog | |
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$125.00 Time Remaining: 27d 25m Buy It Now for only: $125.00 Buy It Now |
| Eaton Simpsons Sears Field Vintage Catalogs on DVD | |
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$12.95 Time Remaining: 29d 9h 15m Buy It Now for only: $12.95 Buy It Now |
Over the last 30 days, 153 of these catalogs were placed up for bid on the eBay marketplace, with 73% of them successfully ending in a sale. The average selling price was $45 for each catalog. But there were some high-sellers in the bunch, as well. A 176 page Wish List Sears catalog from 1943 sold for $305 and a 439 page catalog from 1952 sold for $255.
“We definitely found a few gems in these catalogs,” says Jen Cano, HammerTap spokesperson. “And our research into last year’s listings of the same item showed an equal trend. This likely indicates that we will see sales for these books remain steady during the holiday season for years to come.”
In-depth research into the catalogs showed that listings that included the word Roebuck increased the average selling price from $45 to $96, a $50 increase in selling price. In addition, 100% of listings with the word Roebuck in them ended in a sale.
Cano advises vintage book sellers to keep an eye out for the Sears catalog all through the coming year as a sure profit-maker for the next holiday season on the eBay marketplace. She also suggests that when it’s time to sell, sellers use an eBay market research tool to find simple ways to increase profits.
Source: pr.com
